{"id":5270,"date":"2018-01-16T12:28:14","date_gmt":"2018-01-16T12:28:14","guid":{"rendered":"http:\/\/topsectoragrifood.nl\/?page_id=5270"},"modified":"2018-02-08T15:23:18","modified_gmt":"2018-02-08T15:23:18","slug":"kernthema-tki_consument-en-maatschappij","status":"publish","type":"page","link":"https:\/\/topsectoragrifood.nl\/en\/kernthema-tki_consument-en-maatschappij\/","title":{"rendered":"Central theme TKI_Consumer &#038; Society"},"content":{"rendered":"<div class=\"wpb-content-wrapper\">[vc_row inner_container=&#8221;true&#8221; no_margin=&#8221;true&#8221; padding_top=&#8221;8em&#8221; padding_bottom=&#8221;0px&#8221; bg_video=&#8221;&#8221; class=&#8221;hoogte&#8221; style=&#8221;&#8221;][vc_column fade_animation_offset=&#8221;45px&#8221; width=&#8221;2\/3&#8243;][vc_row_inner inner_container=&#8221;true&#8221; no_margin=&#8221;true&#8221; padding_top=&#8221;0px&#8221; padding_bottom=&#8221;0px&#8221; bg_video=&#8221;&#8221; class=&#8221;&#8221; style=&#8221;&#8221;][vc_column_inner fade_animation_offset=&#8221;45px&#8221; width=&#8221;1\/1&#8243;]<h1  class=\"h-custom-headline h1\" style=\"color:white\"><span>Working area TKI: central theme Consumer &amp; Society<\/span><\/h1>[\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column fade_animation_offset=&#8221;45px&#8221; width=&#8221;1\/3&#8243;]<hr  class=\"x-gap x-visible-desktop\" style=\"margin: 370px 0 0 0;\">[\/vc_column][\/vc_row][vc_row padding_top=&#8221;0px&#8221; padding_bottom=&#8221;50px&#8221; bg_video=&#8221;&#8221; class=&#8221;&#8221; style=&#8221;&#8221;][vc_column fade_animation_offset=&#8221;45px&#8221; width=&#8221;1\/1&#8243; id=&#8221;&#8221; class=&#8221;&#8221; style=&#8221;&#8221;][vc_icon icon_fontawesome=&#8221;fa fa-chevron-down&#8221; color=&#8221;white&#8221; background_style=&#8221;rounded-outline&#8221; background_color=&#8221;white&#8221; size=&#8221;xs&#8221; align=&#8221;center&#8221; css_animation=&#8221;none&#8221; link=&#8221;url:%23topcontent|||&#8221;][\/vc_column][\/vc_row][vc_row no_margin=&#8221;true&#8221; padding_top=&#8221;0px&#8221; padding_bottom=&#8221;0px&#8221; bg_video=&#8221;&#8221; class=&#8221;&#8221; style=&#8221;&#8221;][vc_column fade_animation_offset=&#8221;45px&#8221; width=&#8221;1\/1&#8243; id=&#8221;topcontent&#8221; class=&#8221;&#8221; style=&#8221;&#8221;][\/vc_column][\/vc_row][vc_row inner_container=&#8221;true&#8221; no_margin=&#8221;true&#8221; padding_top=&#8221;100px&#8221; padding_bottom=&#8221;50px&#8221; bg_video=&#8221;&#8221; class=&#8221;&#8221; style=&#8221;&#8221; bg_color=&#8221;#ffffff&#8221;][vc_column fade_animation_offset=&#8221;45px&#8221; width=&#8221;2\/3&#8243;][vc_row_inner inner_container=&#8221;true&#8221; no_margin=&#8221;true&#8221; padding_top=&#8221;0px&#8221; padding_bottom=&#8221;0px&#8221; bg_video=&#8221;&#8221; class=&#8221;&#8221; style=&#8221;&#8221;][vc_column_inner fade_animation_offset=&#8221;45px&#8221; width=&#8221;1\/1&#8243; id=&#8221;&#8221; class=&#8221;&#8221; style=&#8221;&#8221;]<h4  class=\"h-custom-headline h4\" ><span>Consumer-driven chains<\/span><\/h4><p>The development of consumer-driven chains that will develop, produce and market healthy, sustainable products in an innovative and efficient manner is paramount in this central theme. This will contribute to general social welfare and to an economically strong chain. The focus is on the consumer who is capable of making choices and opts for a healthy diet and a healthy lifestyle.<\/p>\n<p>More specifically, the central theme aims at the following:<\/p>\n<ul>\n<li>The consumer who is capable of making choices: personalised dietary recommendations,\u00a0food and concept development for the general population and target groups, buying behaviour and preparation (product and recipe);<\/li>\n<li>Providing for a supply of healthy, safe and sustainable products; developing consumer-driven chains with particular attention for retail, food service and the care sector, new revenue models for the agri and food sector;<\/li>\n<li>Social acceptability and consumer confidence: citizens committed to the food production systems, education, increase confidence in and image of the agri and food sector, transparency in the chain.<\/li>\n<\/ul>\n<h4  class=\"h-custom-headline h4\" ><span>Activities<\/span><\/h4><p>The current activities include 20 actual PPS projects and programmes that were on the previous agenda of the roadmaps Consumer and Chain and Food and Health. Besides, there are general activities focusing on increasing knowledge of the agri and food sector and its products as well as on the connection with society.\u00a0 Examples of this are the Dutch AgriFood Week and the programme Jong leren eten [learning to eat at a young age].<\/p>\n<p>In the coming years, we specifically aim for a hands-on programme for consumer research together with the retail and food service sectors as well as a fundamental programme \u201cTransitions and human dimensions\/ Healthy lifestyle innovations\u201d together with the Top Sectors Creative, Energy, Life Sciences &amp; Health and Horticulture &amp; Starting Materials.<\/p>\n[\/vc_column_inner][\/vc_row_inner][vc_row_inner inner_container=&#8221;true&#8221; no_margin=&#8221;true&#8221; padding_top=&#8221;0px&#8221; padding_bottom=&#8221;0px&#8221; bg_video=&#8221;&#8221; class=&#8221;x-visible-phone&#8221; style=&#8221;&#8221;][vc_column_inner fade_animation_offset=&#8221;45px&#8221; width=&#8221;1\/1&#8243;]<h4  class=\"h-custom-headline mtm h4\" ><span>Projects<\/span><\/h4><p>In the <a href=\"http:\/\/topsectoragrifood.nl\/kernthema-tki_consument-en-maatschappij_projectoverzicht\/?lang=en\">project overview<\/a>\u00a0(Dutch, desktop version), you will find all knowledge and innovation projects that are part of the central theme Consumer &amp; Society.<\/p>\n[\/vc_column_inner][\/vc_row_inner][vc_row_inner inner_container=&#8221;true&#8221; no_margin=&#8221;true&#8221; padding_top=&#8221;0px&#8221; padding_bottom=&#8221;0px&#8221; bg_video=&#8221;&#8221; class=&#8221;x-hidden-phone&#8221; style=&#8221;&#8221;][vc_column_inner fade_animation_offset=&#8221;45px&#8221; width=&#8221;1\/1&#8243;]<h4  class=\"h-custom-headline mtm h4\" ><span>Projects<\/span><\/h4><p>In the <a href=\"http:\/\/topsectoragrifood.nl\/projectoverzicht-consument-maatschappij\/\">project overview<\/a>\u00a0(Dutch), you will find all knowledge and innovation projects that are part of the central theme Consumer &amp; Society.<\/p>\n<hr  class=\"x-gap\" style=\"margin: 2em 0 0 0;\">[\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column fade_animation_offset=&#8221;45px&#8221; width=&#8221;1\/3&#8243;]<h4  class=\"h-custom-headline h4\" ><span>Central themes TKI Agri &amp; Food<\/span><\/h4>[vc_row_inner inner_container=&#8221;true&#8221; no_margin=&#8221;true&#8221; padding_top=&#8221;0px&#8221; padding_bottom=&#8221;10px&#8221; bg_video=&#8221;&#8221; class=&#8221;man&#8221; style=&#8221;&#8221; bg_color=&#8221;#497128&#8243;][vc_column_inner fade_animation_offset=&#8221;45px&#8221; width=&#8221;1\/1&#8243;]<h4  class=\"h-custom-headline intproject mtm h5\" style=\"color: white\"><span>Consumer &amp; Society<\/span><\/h4>[\/vc_column_inner][\/vc_row_inner][vc_row_inner inner_container=&#8221;true&#8221; no_margin=&#8221;true&#8221; padding_top=&#8221;0px&#8221; padding_bottom=&#8221;10px&#8221; bg_video=&#8221;&#8221; class=&#8221;boxshadow man&#8221; style=&#8221;&#8221; bg_color=&#8221;#6bb729&#8243;][vc_column_inner fade_animation_offset=&#8221;45px&#8221; width=&#8221;1\/1&#8243;]<h4  class=\"h-custom-headline intproject mtm h5\" ><span><a href=\"https:\/\/topsectoragrifood.nl\/en\/kernthema-tki_klimaatneutraal\">Climate Neutral<\/a><\/span><\/h4>[\/vc_column_inner][\/vc_row_inner][vc_row_inner inner_container=&#8221;true&#8221; no_margin=&#8221;true&#8221; padding_top=&#8221;0px&#8221; padding_bottom=&#8221;10px&#8221; bg_video=&#8221;&#8221; class=&#8221;boxshadow man&#8221; style=&#8221;&#8221; bg_color=&#8221;#00a1da&#8221;][vc_column_inner fade_animation_offset=&#8221;45px&#8221; width=&#8221;1\/1&#8243;]<h4  class=\"h-custom-headline intproject mtm h5\" ><span><a href=\"https:\/\/topsectoragrifood.nl\/en\/kernthema-tki_gezond-en-veilig\">Healthy &amp; Safe<\/a><\/span><\/h4>[\/vc_column_inner][\/vc_row_inner][vc_row_inner inner_container=&#8221;true&#8221; no_margin=&#8221;true&#8221; padding_top=&#8221;0px&#8221; padding_bottom=&#8221;10px&#8221; bg_video=&#8221;&#8221; class=&#8221;boxshadow man&#8221; style=&#8221;&#8221; bg_color=&#8221;#d5297c&#8221;][vc_column_inner fade_animation_offset=&#8221;45px&#8221; width=&#8221;1\/1&#8243;]<h4  class=\"h-custom-headline intproject mtm h5\" ><span><a href=\"https:\/\/topsectoragrifood.nl\/en\/kernthema-tki_circulair\">Circular<\/a><\/span><\/h4>[\/vc_column_inner][\/vc_row_inner][vc_row_inner inner_container=&#8221;true&#8221; no_margin=&#8221;true&#8221; padding_top=&#8221;0px&#8221; padding_bottom=&#8221;10px&#8221; bg_video=&#8221;&#8221; class=&#8221;boxshadow man&#8221; style=&#8221;&#8221; bg_color=&#8221;#9bcb14&#8243;][vc_column_inner fade_animation_offset=&#8221;45px&#8221; width=&#8221;1\/1&#8243;]<h4  class=\"h-custom-headline intproject mtm h5\" ><span><a href=\"https:\/\/topsectoragrifood.nl\/en\/kernthema-tki_slimme-technologie\">Smart Technology<\/a><\/span><\/h4>[\/vc_column_inner][\/vc_row_inner]<h4  class=\"h-custom-headline h4\" ><span>Theme leaders<\/span><\/h4>[vc_row_inner no_margin=&#8221;true&#8221; padding_top=&#8221;0px&#8221; padding_bottom=&#8221;0px&#8221; bg_video=&#8221;&#8221; class=&#8221;pln&#8221; style=&#8221;&#8221;][vc_column_inner fade_animation_offset=&#8221;45px&#8221; width=&#8221;1\/2&#8243;]<img  class=\"x-img\"  src=\"https:\/\/topsectoragrifood.nl\/wp-content\/uploads\/2017\/08\/Gemma-Tacken_150.jpg\" ><p class=\"topteam\"><strong>Gemma Tacken<br \/>\n<\/strong>0317-484803<br \/>\n<a href=\"mailto:gemma.tacken@wur.nl\">E-mail<\/a><\/p>\n[\/vc_column_inner][vc_column_inner fade_animation_offset=&#8221;45px&#8221; width=&#8221;1\/2&#8243;]<img  class=\"x-img\"  src=\"https:\/\/topsectoragrifood.nl\/wp-content\/uploads\/2017\/08\/Garmt-Dijksterhuis_150.jpg\" ><p class=\"topteam\"><strong>Garmt Dijksterhuis<br \/>\n<\/strong>0317-489779<br \/>\n<a href=\"mailto:garmt.dijksterhuis@wur.nl\">E-mail<\/a><\/p>\n[\/vc_column_inner][\/vc_row_inner]<h4  class=\"h-custom-headline h4\" ><span>Innovation brokers<\/span><\/h4>[vc_row_inner no_margin=&#8221;true&#8221; padding_top=&#8221;0px&#8221; padding_bottom=&#8221;0px&#8221; bg_video=&#8221;&#8221; class=&#8221;pln&#8221; style=&#8221;&#8221;][vc_column_inner fade_animation_offset=&#8221;45px&#8221; width=&#8221;1\/2&#8243;]<img  class=\"x-img\"  src=\"\" ><p class=\"topteam\"><strong>Gerry Hemink<br \/>\n<\/strong>06-55858705<br \/>\n<a href=\"mailto:gerry@heminkenko.nl\">E-mail<\/a><\/p>\n[\/vc_column_inner][vc_column_inner fade_animation_offset=&#8221;45px&#8221; width=&#8221;1\/2&#8243;]<img  class=\"x-img\"  src=\"\" ><p class=\"topteam\"><strong>Mark Oude Luttikhuis<br \/>\n<\/strong>06-53269110<br \/>\n<a href=\"mailto:m.oudeluttikhuis@hetfoodatelier.nl\">E-mail<\/a><\/p>\n[\/vc_column_inner][\/vc_row_inner][vc_row_inner no_margin=&#8221;true&#8221; padding_top=&#8221;0px&#8221; padding_bottom=&#8221;0px&#8221; bg_video=&#8221;&#8221; class=&#8221;pln&#8221; style=&#8221;&#8221;][vc_column_inner fade_animation_offset=&#8221;45px&#8221; width=&#8221;1\/2&#8243;]<img  class=\"x-img\"  src=\"https:\/\/topsectoragrifood.nl\/wp-content\/uploads\/2017\/11\/white_150.jpg\" >[\/vc_column_inner][vc_column_inner fade_animation_offset=&#8221;45px&#8221; width=&#8221;1\/2&#8243;]<img  class=\"x-img\"  src=\"https:\/\/topsectoragrifood.nl\/wp-content\/uploads\/2017\/11\/white_150.jpg\" >[\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row inner_container=&#8221;true&#8221; no_margin=&#8221;true&#8221; padding_top=&#8221;8em&#8221; padding_bottom=&#8221;0px&#8221; bg_video=&#8221;&#8221; class=&#8221;hoogte&#8221; style=&#8221;&#8221;][vc_column fade_animation_offset=&#8221;45px&#8221; width=&#8221;2\/3&#8243;][vc_row_inner inner_container=&#8221;true&#8221; no_margin=&#8221;true&#8221; 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